LearnUpon, a leading Learning Management System (LMS) provider, has released new research exploring the current state of customer education. The survey identifies the key trends, challenges and strategies that customer experience leaders are using to drive impact. Based on global insights from customer experience leadership and practitioners across the US, UK, New Zealand and Australia, the survey report reveals that while customer education is growing, there is still room for organisations to improve their programmes from just being ‘good enough’ to great.
“Customer education has evolved from a support add-on to a strategic imperative,” said Brendan Noud, CEO and Co-founder of LearnUpon. “This research confirms what we’ve long believed; that well-designed learning experiences not only improve customer satisfaction but also drive long-term loyalty and business growth. As more organisations invest in education, the opportunity now is to shift from reactive programs to scalable, strategic initiatives that truly make an impact on customers and businesses.”
Essentially, business organisations are recognising that educating customers extends beyond mere product promotion. The primary goal is to foster strong relationships, enhance customer interaction and ensure customer satisfaction with their purchases. In the past year alone, organisations have shown that they’re serious about these programmes, with 93% reporting that they increased their investment in customer education. Looking ahead, 92% expect their programmes to continue to grow.
